Jerry Couvaras
It takes a strategic person to accumulate tools that he knows may only serve a distant goal. It takes a visionary to look to a far-reaching future confident of an outcome that exists only in his mind. And it takes a true leader to do today what he knows will be of most value to the greatest number of people tomorrow.
Jerry Couvaras is that strategist, that visionary, and that leader.
He applies the same principles for achievement in both his business endeavors and in his active support of the causes he holds dear. To his clients, this means they can trust that he has a clear sightline to the outcome that will best meet their needs, delivering exactly what they want while bringing new ideas to the market for the need they haven’t yet identified.
To his charitable causes, he exemplifies action. On a visit to Greece as a teenager in 1974, he earned what he knew would be a lifelong compulsion to exact change, and he identified ways his passion could best serve and make a difference. Throughout his adult life, he’s been devoted to Hellenic causes in three countries; his support spanning political, cultural, and social sectors. He graciously serves as a Trustee of Woodruff Arts Center, and sits on the Boards of Directors with The Hirsch Academy, FOCUS (Families of Children Under Stress), and Concorde Fire Soccer Club.
Jerry’s early career success in South Africa saw him thrive in investment banking, where he gained invaluable internal exposure in a wealth of industries. This afforded him limitless opportunities once here in the US. Upon making Atlanta his home some twenty years ago, he saw a sandwich chain as a smart early investment not for what it was, but for what it could be, and he soon capitalized on the company’s expansion potential to set new standards in the market. Recognition for such initiatives came rapidly. In 2003, he was a finalist for Ernst & Young’s Southeast Businessman of the Year. Today, Bake One and Atlanta Bread Company develop and supply new product innovation for some of the largest global customers based here in the US, while exporting to fifteen countries worldwide. Jerry continues to stand as a model of success. He’s been featured in high-profile business publications, including Donald Trump’s The Way to The Top, and has been a guest speaker at such recognized establishments as NYU and others.
Among the life achievements he’s most proud of are his devotion to his wife Helen and their four children; Alexandra, Anastasia, Steve, and Dino. In his downtime, Jerry enjoys soccer, tennis, skiing, and spending quality time with his family.
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You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.

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